Rural Opportunity for Social Elevation (R.O.S.E.) is a small self
help group from the Kanda Rural/ Eco / community based tourism at
Village-Sunargaon with the colobaration of -
Jeevan Paying Guest Unit (JPGU)Sunargaon service provided since 1988
to hosted 9 International visitors group.On 17th April 1999 JPGU
registred under the Paying Guest scheme of U.P.State Government
Tourism Department, now we are in Uttarakhand State.
It works at grassroots level, appealing to the community to become active participants indeveloping a better life for themselves. It is the goal of R.O.S.E./ JPGU to improve the health, education and quality of life of the rural poor in this region while maintaining cultural integrity and ecological balance. This goal is realized through a programme which brings tourist volunteers to Kanda to live with the Verma
family, experience local Kumaoni culture and assist financially (opportunity fee, rent ,boarding / lodging & optional donation) and manually, in the rural development activites of R.O.S.E./JPGU.
Mr. Verma has created an exceptional example of responsible rural tourism that greatly benefits the community and the visitors through genuine, respectful cultural interactions. Mr. Verma’s family has lived in the Kanda region for generations. Therefore he has a deep understanding of the social, cultural and environmental issues faced by the local population. Most importantly, he recognizes that these three aspects are interdependent and integral parts of a fully sustainable system of living and all activites are approached with this in mind. Some examples of previous activites of R.O.S.E./ JPGU include the installation of twin-tank latrines, construction of earthquake-proof homes, community educational programmes on sanitation and employment generation for the rural unemployed ,shop for community, temple construction, Eco development, organic farming promotion ,micro Dairy, poultry rearing and others.